About us

“DAZZL” is derived from "Dazzle," meaning to be strikingly bright and attractive.

My mission is for every piece of jewelry I sell to make the wearer more dazzling and radiant, captivating everyone around them.

I offer consumers the opportunity to create custom, unique rings that incorporate their personal love stories. I sincerely hope these rings symbolize boundless love and bring joy in every precious moment. May these rings connect their love and shine brightly throughout their lives.

I’m a 90s girl with a passion for dazzling diamond jewelry. By a stroke of serendipity, I had the opportunity to collaborate with local wholesalers of natural and lab-grown diamonds, as well as jewelry-setting workshops.

My hope is to provide consumers who love diamond jewelry with an alternative shopping experience that offers better value for money compared to traditional retailers.

Traditional jewelry retailers typically access jewelry through distributors and regional agents, by which point the cost has already been marked up 5 to 6 times.

By collaborating with local natural and lab-grown diamond wholesalers and jewelry workshops in Hong Kong, we can source or customize fine jewelry at lower costs, passing the savings on to our customers. This allows consumers to avoid brand premiums and acquire their desired diamond pieces at more affordable prices without sacrificing quality. We also provide significant advantages in quality control and production lead times.